Bill was always interested in what he could do for the community. He initiated turkey giveaways at Thanksgiving and Christmas for the needy and issued pleas for help for people left homeless due to fires or floods. He appealed for Afghans for servicemen at Oak Knoll Hospital in Oakland and hundreds of pairs of eye glasses for the Lions Club. He gave many scholarships to students in the area who needed help. He helped restart the 4th of July celebration in Modesto in 1934.
I came to KTRB in June of 1951 as a combination program director/operations manager. Bill taught me a lot, not only about radio but also about business practices. I spent 39 years at KTRB, 18 years with Bill as my mentor.
Bill passed away on April 3rd, 1969 (Good Friday) while visiting his daughter in San Jose. One of the hardest things I have ever had to do in all my years of broadcasting was to report his death to our listeners .
Shortly after Bill's death, one of the station's long time sponsors, Irv Vrh of Vrh's Furniture in Turlock and I organized the "Penny of Pines" memorial project just below Cold Springs in Tuolumne County. Thirty volunteers, all KTRB listeners, spent 2 weeks planting seedlings on the east side of the road leading off Hwy 108 down to a Boy Scout camp. This was Bill's beloved hill country where he spent as much time as he could at his cabins in Dardanelles and Bumblebee.
From 1969 to 1973 the station operated under the auspices of Bill's estate administered by the Crocker National Band when it was sold for $675,000 to a corporation headed by the Pappas brothers (Mike, Pete and Harry) of Visalia (formerly of Modesto). Other members of the purchasing group included Bob Piccininni (Save-Mart Super Markets), and Mike Sturdevant among others.
In 1981 Pete Pappas bought out all investors for $1,110,000 and operated the station until 1986 when he passed away of a heart attack while visiting in Price, Utah. The station was inherited by his wife Bessie who promptly sold KTRB-FM to a Sacramento based broadcast company for 6.5 million in cash.
In October, 2002 Bessie Pappas tired of the business and sold KTRB-AM to her brother-in-law Harry Pappas, the only surviving brother who owns many TV and radio stations across the country. The local staff was let go at that time and the programming for KTRB came from Harry's news-talk station KMPH-FM in Fresno. The microwave programming feed continued from Fresno until September 2005 when origination control returned to KTRB on Norwegian. Satellite receivers were installed and the news-talk format continued.
In 2004 Harry Pappas applied for, and was granted, a permit by the FCC to move KTRB-AM 860 KHz to San Francisco and to replace it with KMPH, 840 KHz in Modesto.
In preparing for KMPH, in late September 2005, workers began repairing and remodeling the KTRB studios on Norwegian with the intent to return the building to it's original appearance and design in 1941. Once completed, it was to house the new KMPH and the Modesto Radio Museum, which was the brainchild of Harry Pappas. However, the economic downturn resulted in Harry Pappas being forced in bankruptcy and becoming unable to provide a home for the museum. The KTRB building and land on Norwegian was put up for sale in 2009. (Asking price $800,000)
On June 18, 2006, KTRB in Modesto went off the air and was replaced on July 10, 2006 with KMPH on 840 KHz.