The 1920's were known for their extravagance, flappers and flaming youth. But what if the flame was running a little low? Dr. Brinkley had just the thing for you (males): transplant a few slivers of randy goat gonads into the woeful subject's scrotum and ta-dahh - rejuvenation! With this simple procedure, Dr. Brinkley built himself an empire, and in 1923, he began his infomercials - always laced with Biblical references - over KFKB, the first radio station in Kansas.

When Brinkley tried to get the station's power boosted to 5,000 watts, he met with some opposition from a rival station, owned by the Kansas Star, which started to run a series of exposes on the good doctor. But the Supreme Court of Kansas brought him down, saying "The licensee has performed an organized charlatanism.. quite beyond the invention of the humble mountebank."

Not to be dissuaded by this, Brinkley scratched his goatee and looked South of the Border. He sold KFKB for $90,000 and relocated to the sleepy border town of Del Rio, Texas. Right over the border in Villa Acuņa, Mexico, Brinkley built a transmitter with 300 foot towers. Out of the range of American restriction, the station, XER, started broadcasting with a power of 75,000 watts, with a remote studio linked by phone lines to Rosewell Hotel - Brinkley's new headquarters - in Del Rio. The station started operating on October 21, 1931, with gala celebrations in both towns. He later boosted the station's power to 500,000 watts, which made XER the most powerful radio station in the world.

The Mexican Border Blasters
Dr. John Brinkley, the Goat Doctor

XER Villa Acuna, Mexico
Dr. John Brinkley
<  Villa Acuna known today as Ciudad Acuna, Mexico.

XER called itself the Sunshine Station between the Nations and it broadcast 735 kcs., on the AM band. The engineering was by Will Branch of Fort Worth. 

XER was refurbished and rechristened XERA with its power boosted to an ether-shattering 1,000,000 watts. This signal mashed everything in its path and could be heard in New York and Philadelphia - sometimes to the exclusion of all other channels!  XER was shut down by the Mexican authorities on February 24, 1933 and the Villa Acuņa Broadcasting Company was dissolved.

Dr. Brinkley suffered a severe heart attack, eventually forcing the amputation of his leg in 1941. He grew weaker and weaker and passed away on May 26, 1942.

After working out a new permit with the new Mexican government of Lazaro Cardenas on December 1, 1935, Brinkley started his station anew with the call letters XERA. ( Courtesy of Doug Braudaway  and  the Val Verde County Historical Commission at Southwest Texas Junior College .