E. Kent Pierce, longtime television newsman with KCRA-Channel 3 in Sacramento, died peacefully at his Stockton home Dec. 17, 2008 at the age of 75. 

Kent was a native Californian born in Santa Cruz and worked in dairy and other agricultural positions in the 1950s, including nine years as a produce buyer for Heinz in Tracy. His interest in television news led him to enroll in the Chris Borden School of Broadcasting in San Francisco from which he graduated in January 1965.  He worked in radio including a year with KWG in Stockton as farm director, where he hosted an early-morning agricultural show. He joined KCRA in 1966 and moved to Sacramento in 1971 when he began the  "On the Go''  series that took him throughout KCRA's viewing area for unusual stories and features. The series developed Kent's fame as a news personality.

He returned to Stockton in 1976 to manage KCRA's news and sales operations,  and staffed the station's Stockton bureau located in the KJOY-Radio newsroom in the historic Hotel Stockton.

Kent met his wife Almeda Molles in 1951 at Modesto High School and they married the same year. They celebrated their 57th Anniversary on Dec. 8, 2008. Kent also is survived by his daughters, Kay and Georgia, 7 grandchildren and 15 great grandchildren.

Longtime KCRA newsman E. Kent Pierce