In late 1982 John Price Broadcasting Co. of Utah purchased the station (then KBEE AM) and sister station KBEE FM from the McClatchy Broadcasting of Sacramento. Shortly thereafter the AM station call letters were changed to KHYV (The Hive) and programming switched to classical. Contributor and listener Floyd Perry, Jr. got this letter from KHYV in 1988 just before they dropped the classical format on April 18, 1988.
Originally KBOX 970 KCs, came on the air November 1, 1951. Through the years many ownership, call letters and programming changes occurred. Price Broadcasting bought the McClatchy Stations in late 1982 and took over in 1983. KBEE-970 changed calls to KHYV on February 17, 1983. They remained Adult Contemporary but dropped all local programming and utilized Satellite Music Network's STAR STATION Adult Contemporary Music Service.They id'ed as "K-HIVE 970". This remained until 1985.
On April 30, 1985, They switched formats to CLASSICAL MUSIC. Even though they kept the KHYV call, they no longer used the K-HIVE moniker. They were home to "The Modesto Symphony" concerts as well as the syndicated "Metropolitan Opera". In addition to Classical Music, KHYV continued to broadcast the Oakland A's baseball games. They advertised as being home to "The Three Classics, BACH, BEETHOVEEN AND BASEBALL! .
On April 18, 1988, KHYV dropped Classical and switched to 50's/60's/70's ROCK OLDIES. They utilized Satellite Music Network's PURE GOLD Rock Oldies Service. They retained the KHYV calls for awhile (even reviving the K-HIVE moniker) until dropping it for the KOOK call on August 29, 1988.