The flip of troubled PAPPAS Sports KTRB-A (XTRA SPORTS 860)/SAN FRANCISCO to become the market's ESPN DEPORTES affiliate (reported in NET NEWS 6/21) will take place on FRIDAY (6/23) under a lease to DEPORTES MEDIA, ESPN's company which leases stations for the Spanish Sports network. KTRB went into receivership last FALL and lost OAKLAND A'S baseball to crosstown ENTERCOM Sports KBWF (SPORTSRADIO 95.7 FM) at the end of spring training this season.
"The Hispanic sports fans in SAN FRANCISCO are passionate about sports and we are excited to bring them the best of sports radio," said OSCAR RAMOS, Sr. Dir./GM of ESPN DEPORTES RADIO. "We are proud to extend ESPN DEPORTES RADIO to the Spanish-speaking sports fans in the BAY AREA. This is a great accomplishment for our network and our brand as we continue to successfully expand our national presence in the U.S. market."
"At KTRB 860 AM, we are very excited to bring the first Spanish-language sports radio network to the BAY AREA," said MICHAEL SHER, ESPN DEPORTES RADIO BAY AREA GM. "This launch offers our local community across all the BAY AREA the latest in sports news and information, and provides advertisers and marketers a unique opportunity to reach local Hispanics sports fans.