Cicely Price Roddy Tots and Teens hostess 1947-1957
12/15/47 Far West Turkey Show in Turlock, Ca . Movie star Victor McLaughlin, left, with napkin to chin.
General H. H. "Hap" Arnold (center circle).
Oct. 13, 1955 Elks dinner. L-R (#1) George Ground of Ground Lumber Co. (#2) KTRB's Lee Roddy holds tickets to sell.
(#3) Ted Martz, Sr. father of Stanislaus County District Attorney Ted Martz Jr.
Lee Roddy worked at KTRB from July 1947 to 1955. His wife Cicely hosted the Tots and Teens program from 1947 to 1957. Lee wanted to be a writer since his first short stories were published when he was 14-years-old and went on to be a best-selling author having written 50 published novels and 15 nonfiction books with sales in the millions of copies.
His credits include Grizzly Adams, which became a prime-time television series; The Lincoln Conspiracy, which made the New York Times best-seller list; Jesus, now a film in more than 500 languages; and four series of character-development novels for young adults and readers ages 8-12.
Lee's first job was as a page boy for NBC and the old Blue Network at the corner of Sunset and Vine, Hollywood. Just 22 years after the first radio commercials were broadcast, Lee was writing them in Hollywood. At the same time, he finished college while trying to sell radio dramas scripts, which he finally did. On VJ Day his story, "Unknown," was broadcast coast-to-coast. That doesn't seem like such a big deal now, but back then, coast-to-coast WAS a big deal -- and rather rare.
Lee wrote a weekly radio drama on the old Mutual Network when he and his fiancÚ Cicely decided to get married. Writing radio scripts didn't pay enough for them to live on, so in July, 1947, they moved to Modesto where Lee got a job writing ad copy for KTRB. He and Cicely were married 3 months later in October of 1947. They recently celebrated their 60th anniversary.
After KTRB, Lee managed radio stations and put a new station on the air in the black. The day they threw the switch at KEZY In the Disneyland Hotel, Anaheim,, the station was profitable. To do that, Lee had hired and trained salespeople and together they sold out all available airtime PRIOR to the first broadcast. At the time, Lee and his sales force were assured that no station had ever before done that before.
Lee was pleasantly surprised a few years ago to receive an invitation to join the Pioneer Radio Broadcasters of America. He didn't think of himself as a pioneer but 20 years after the very first broadcast station in the country signed on the air he was working in radio so he was definitely a pioneer.
Lee and his wife Cicely now live in Penn Valley, CA in Nevada County near Grass Valley. Our sincere thanks to Lee and Cicely for sharing these historic photos and these high points from his careers.