Radio jingles are those short, catchy musical interludes that tell you the name of the station, the program you’re listening to, identify news networks and other on-the-air features. Radio jingles can be traced back to 1923, around the same time commercial radio began in the United States. General Mills' "Wheaties" was the world’s first singing commercial. "Have You Tried Wheaties?", was first released on the Christmas Eve of 1926.
Although most of the effort was devoted to singing the virtues of products, a few stations began airing jingles to promote themselves. This became increasingly important as more and more stations took to the air, and the jumble of call letters that a listener was exposed to began to rise. Most of the jingles were produced by professional companies, including PAMS and later JAM Creative Productions in Dallas, Texas .
PAMS was founded in 1951, and was the first production company to specialize in the creation and syndication of station identification jingle packages for radio and TV stations. PAMS Productions jingles were an unmistakable part of top-40 radio in the 1950's, '60s and '70s.
PAMS was purchased in 1974 by Jonathan and Mary Lyn Wolfert who formed JAM Creative Productions which today is the leader in the field. It has made more radio jingles than any other jingle company and has become part of American pop culture. No doubt, many of the jingles heard in this sample were made by PAMS or JAM Creative Productions. This sample also includes some locally produced (by individual stations) station ID's.
Wheaties breakfast cereal made advertising history in 1926 as the first advertised product to feature a singing commercial on network radio was aired on Christmas Eve. The soon-to-be famous "Have You Tried Wheaties" jingle was sung by four male singers known as "The Wheaties Quartet". Since direct selling on radio wasn't allowed in those years, the singers of the jingle simply asked the listeners if they ever tried Wheaties; what it contained; and how Wheaties will please the listeners' taste buds.