Texaco Star Theater, a comedy-variety show (radio, 1940-48; television, 1948-56), was one of the first hugely successful examples of U.S. television broadcasting. Remembered best as the show that made a household name and "Mr. Television" out of Milton Berle.

The show's root was radio---first, in the classic late-1930s version starring Ed Wynn; then, the classic 1940-44 version, hosted by radio titan Fred Allen; and, later, in a new version brought to ABC (the former NBC Blue) in the spring of 1948, before Texaco first took it to television on NBC that June 8. And it would be on television that the show made its greatest pop culture impact, if not necessarily its best artistic impact.







Texaco Star Theatre

Milton Berle