MONTAGE INDEX


  1. Build me up Buttercup - Foundations   1968
  2. Under the boardwalk- Drifters  1989
  3. Lollipop- Chordettes
  4. Dancin' in the streets- Martha and the Vandellas  1964
  5. California Sun- The Rivieras
  6. Up on the roof - The Drifers 1971
  7. A beautiful morning - The Rascals  1971
  8. 59th Street Song (Feelin' groovy)- Harpers Bizarre
  9. Do Wah Diddy Diddy - Manfred Mann
  10. Grease Megamix -   John Travolta & Olivia Newton-John   
  11. I get excited - Pointer Sisters
  12. Long cool woman in a black dress- Hollies 
  13. Party Train - Gap Band
  14. Rockin' Robin  - Bobby Day
  15. That's what I like about you - Romantics
  16. Willie and the hand jive-  Johnny Otis
  17. What a wonderful world - Louis Armstrong
  18. Baby, Please Don't Go- Them
  19. Cast Your Fate to the Wind- Sounds Orchestral
  20. Danger! Heartbreak Dead Ahead-Marvelettes
  21. I get around - Beach Boys
  22. Five O'Clock World- Vogues
  23. Liar, Liar - The Castaways
  24. Acapulco- Herb Albert & The Tijuana Brass
  25. Lollipops and Roses - Herb Albert & Tijuana Brass
  26. Lollipops and Roses- Jack Jones
  27. Puff The Magic Dragon- Peter , Paul & Mary
  28. You Keep Me Hangin' On- The Supremes
  29. Sugar and Spice- The Searchers

The business relationship between record labels and radio stations is the very essence of the music business. To put it simply, they need each other. A record label needs radio air-play to deliver the music of its artists to an audience of radio listeners. A radio station needs music programming to broadcast to that audience.

Radio air-play is traditionally the best way for a record label to get their recorded music heard by the public. The more a song is played on the radio and heard by listeners, the more chance the song has to become a part of the publicís consciousness. If people hear a song often enough to get familiar with it, they may like it and want to buy it ó thatís the only reason a record label invests so much time and money to get air-play. Itís a proven marketing tactic that, when successful, leads to billions of dollars in record sales annually.

Music-formatted radio stations both commercial and non-commercial get their music for free from record labels. The radio industry uses that music to attract listeners to their stations. If they get enough listeners, consistently, they can attract advertisers who are eager to reach a select demographic group of consumers. So, in a sense, a radio station uses music like bait to attract people of a certain age group, gender, and ethnicity so they can deliver listeners of that demographic group to their advertisers. If they do their programming right, radio stations can charge advertisers handsomely for the radio ads they air, and the income from advertisers is radioís primary source of revenue. 

(Excerpted from "How Record Labels and Radio Stations Work Together" by Christopher Knab